Reconcile

I was thinking about the Lord's response to the Pharisee's question about the greatest commandment.  He said first, love the Lord your God... and love your neighbor as yourself.  My next thought was simply that if someone actually lived this out, they, in turn, would be loved by those around them.  I mean really, who doesn't love someone who is a loving type of person.  But this is actually the opposite of what Jesus said would happen.  How do we understand this?
In Matthew we read that the world will hate us because of Christ.  One would have to suppose that this hatred is directed toward the one who is actively and faithfully following Christ.   Of course, this would mean that this person is loving God and loving neighbor.  I don't know about anyone else, but that one is really difficult for me to get my head around.  Think about someone you know, who is extremely nice, loving and friendly.  Can you imagine anyone hating that person?  Is it possible then that the personalities we create, in a form that we consider nice and loving, are coming from a completely wrong perspective?
I certainly do not have any answers on this, but I do know what the church says our lives should look like.  I also know that they path to eternal life, only through Christ, is a very difficult one.  Yet at the same time, that burden is a light one.